Visa unveils stablecoin-focused advisory group to guide banks and fintechs on digital assets

Key Takeaways

Visa launched a Stablecoins Advisory Practice to help banks and fintechs develop and implement stablecoin strategies.
Visa has over 130 stablecoin-linked card programs globally and over $3.5 billion in annual stablecoin settlement volume.

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Visa has set up a team to support businesses with strategy, operations, and implementation of stablecoins, according to a Monday press release.

The service, called Stablecoins Advisory Practice, operates under Visa Consulting & Analytics and is designed to help banks, fintechs, merchants, and businesses assess market fit, develop strategy, and implement stablecoin-based solutions.

Through the offering, Visa aims to provide actionable insights on how stablecoins can enhance payment speed, reduce costs, and unlock new growth opportunities, supported by early engagements with institutions such as Navy Federal Credit Union, Pathward, and VyStar.

The move comes as the global stablecoin market surpasses $250 billion in market capitalization, with Visa’s own stablecoin settlement volume reaching a $3.5 billion annualized run rate as of November 30.

The payment giant has actively engaged in the stablecoin space, positioning itself as a bridge between traditional payments and blockchain through settlements, card programs, and investments.

Visa is part of the Global Dollar Network (USDG), a Paxos-led consortium promoting the USDG stablecoin under Singapore’s Monetary Authority regulatory framework, alongside other members like Kraken, Galaxy Digital, and Anchorage Digital.

Last month, the company launched a pilot program to enable direct stablecoin payouts to creators via USDC, enhancing cross-border payment efficiency.